Tourism has long been one of Hong Kong’s key economic pillars. The government is committed to positioning the city as Asia’s events capital, hosting a series of large-scale events such as the New Year’s Eve fireworks extravaganza , the Chinese New Year parade, and major sporting competitions. But are these events compelling enough to attract visitors from the mainland and overseas? Meanwhile, the number of mainland tourists is steadily increasing, with their travel patterns and spending habits evolving. More young travellers now rely on social media recommendations, focusing on visiting unique local spots primarily for photo opportunities. Can the government and various industries seize new opportunities in tourism development while preserving Hong Kong’s renowned culture of hospitality?