The Consumer Council has accused local supermarkets of misleading their customers, by falsely claiming that some popular products are being offered at a discount. The watchdog looked at 42 items sold at four major supermarkets – ParknShop, Wellcome, Market Place by Jasons, and Aeon. It found that some ‘discount’ items showed a higher price that was crossed out, but in many cases the item hadn’t been sold at that higher price in the previous month. The council's chief executive, Gilly Wong, told Jim Gould that there is lots of room for improvement.