In this week's episode, we will talk about advertising in Modern China. Dr. Cécile Armand from the ENS de Lyon in France has written a book “Madmen in Shanghai” which provides a novel perspective on the emergence of the advertising industry in pre-Communist China. Dr Armand was invited by The University of Hong Kong to give a talk entitled “Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956).”