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Operation Santa Claus 2020 kicks off with ‘Caring Community, Caring Christmas’ theme
2020-11-09
Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), kicked off its annual fund-raising campaign today with the theme ‘Caring Community, Caring Christmas’ for 2020, as well as a series of announcements aimed at promoting the spirit of giving to benefit those in need during the festive season.
The 2020 OSC Campaign launch was marked by the release of a special video today introducing this year’s Ambassadors, Olympic swimmer Alex FONG and artiste Pakho CHAU, who will perform the first-ever OSC theme song encouraging Hong Kong’s community to get involved and participate in one of the city’s most recognised charity initiatives.
This year, OSC is committed to raise funds for 19 selected beneficiaries to run charitable projects helping children and young people, the elderly and the community generally, as well as people with physical and mental disabilities. While 2020 has been a challenging year for many, OSC is determined to support those impacted most by the COVID-19 pandemic and this year’s campaign aims to offer immediate support and future recovery plans to people in challenging circumstances.
Another milestone for OSC was the unveiling of a brand new look. The design of the new logo is a timely reminder of OSC’s brand purpose and identity to champion the spirit of giving and bring people together to celebrate hope and generosity to benefit Hong Kong’s community. Illustrated with a hand placing a heart into a Christmas stocking, it represents OSC as a platform for collaboration by bringing together corporate organisations and NGOs to benefit the community and reinforce the message that everyone and anyone can make an impact by spreading love and care.
OSC will salute its most outstanding supporters at the end of the campaign with special awards in February 2021 that recognise significant contributions to the community during the campaign.
For more information about the OSC campaign, please visit the OSC websites (osc.scmp.com or rthk.hk/osc2020) as well as “Operation Santa Claus HK 愛心聖誕大行動” Facebook page (facebook.com/opsantahk).
The 2020 OSC Campaign launch was marked by the release of a special video today introducing this year’s Ambassadors, Olympic swimmer Alex FONG and artiste Pakho CHAU, who will perform the first-ever OSC theme song encouraging Hong Kong’s community to get involved and participate in one of the city’s most recognised charity initiatives.
This year, OSC is committed to raise funds for 19 selected beneficiaries to run charitable projects helping children and young people, the elderly and the community generally, as well as people with physical and mental disabilities. While 2020 has been a challenging year for many, OSC is determined to support those impacted most by the COVID-19 pandemic and this year’s campaign aims to offer immediate support and future recovery plans to people in challenging circumstances.
Another milestone for OSC was the unveiling of a brand new look. The design of the new logo is a timely reminder of OSC’s brand purpose and identity to champion the spirit of giving and bring people together to celebrate hope and generosity to benefit Hong Kong’s community. Illustrated with a hand placing a heart into a Christmas stocking, it represents OSC as a platform for collaboration by bringing together corporate organisations and NGOs to benefit the community and reinforce the message that everyone and anyone can make an impact by spreading love and care.
OSC will salute its most outstanding supporters at the end of the campaign with special awards in February 2021 that recognise significant contributions to the community during the campaign.
For more information about the OSC campaign, please visit the OSC websites (osc.scmp.com or rthk.hk/osc2020) as well as “Operation Santa Claus HK 愛心聖誕大行動” Facebook page (facebook.com/opsantahk).
Operation Santa Claus (OSC) was jointly established by the South China Morning Post and Radio Television Hong Kong to connect the local community with worthwhile charities. Since 1988, OSC has brought joy, goodwill and over HK$316 million to 287 charities.
Every Christmas, OSC celebrates hope and generosity to remind everyone it is the season to care. We thank our amazingly generous donors over the past 32 years and we always look forward to making Christmas more special for the needy.
This year is no exception. OSC is raising funds for 19 selected local charities to support projects ranging from providing children, youth and elderly services to helping those with physical and mental disabilities.
Every little helps. Please donate to Operation Santa Claus to spread Christmas goodwill.
Every Christmas, OSC celebrates hope and generosity to remind everyone it is the season to care. We thank our amazingly generous donors over the past 32 years and we always look forward to making Christmas more special for the needy.
This year is no exception. OSC is raising funds for 19 selected local charities to support projects ranging from providing children, youth and elderly services to helping those with physical and mental disabilities.
Every little helps. Please donate to Operation Santa Claus to spread Christmas goodwill.
