Hong Kong people are never bored about food choices – from TV programmes to mobile apps, we are constantly fed with news on latest food trends, new restaurants and hottest deals, and our shopping carts are always targets of food manufacturers who compete among themselves to please the tastebuds of the ever demanding consumers.

However, while most people care about taste and costs when it comes to making food choices, few would ever ponder over what their food is really made of, and how they are made - except for the food-conscious ones who gather together not only to share their knowledge on good food but also promote the belief of conscious eating: School of Everyday Life organizes twice a year an Organic food fair and conducts regular workshops on food additives and permaculture; An organic apple snack maker strives to develop local-made natural products with a fair price; A group of parent gardeners and primary school students run a roof-top farm that houses near 400 boxes of certified organic produce... Although their approaches to celebrate good food vary, their smiles and the food they hold on their hand share the same glow.